Valuation Result
Final Brand Value
JM — Engineering & Construction
Valuation date: 10/29/2026
Total Brand Value
SEK 452.4M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
70/100
Royalty Rate
0.5%
Discount Rate
10.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.5%
-1.0%
SEK 503.3M
10.5%
SEK 452.4M
+1.0%
SEK 411.3M
Royalty Rate
0.5%
-0.5%
SEK 21.5M
0.5%
SEK 452.4M
+0.5%
SEK 883.3M
Terminal Growth
1.0%
-0.5%
SEK 436.7M
1.0%
SEK 452.4M
+0.5%
SEK 469.9M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 10.0B
Legal Protection
72/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 0.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 164.5M
Terminal value: SEK 287.9M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 9,981,000,000 | SEK 52,400,250 | SEK 41,605,799 | SEK 39,579,724 |
| Y2 | SEK 9,981,000,000 | SEK 52,400,250 | SEK 41,605,799 | SEK 35,818,761 |
| Y3 | SEK 9,981,000,000 | SEK 52,400,250 | SEK 41,605,799 | SEK 32,415,174 |
| Y4 | SEK 10,080,810,000 | SEK 52,924,253 | SEK 42,021,856 | SEK 29,628,355 |
| Y5 | SEK 10,181,618,100 | SEK 53,453,495 | SEK 42,442,075 | SEK 27,081,126 |
| Explicit PV (Y1–Y5) | SEK 164,523,140 | |||
| Terminal Value (undiscounted) | SEK 451,227,222 | |||
| Terminal PV (discounted) | SEK 287,915,731 | |||
| Total Brand Value | SEK 452,438,871 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
JM
Prepared reference case
Indicative value of the JM residential-development name on FY2025 segment sales. Land, individual projects, construction capability, investor contracts and equity value are excluded.
The 0.75% name-only ceiling and selected 0.525% royalty are analyst estimates, not an observed licence. Opening rent is about SEK 52m, 17.6% of reported FY2025 segment operating profit; this cyclical single-year check is not a brand-profit allocation. Housing location, land and construction drive much of the economics. Legal and behavioral components are outside-in estimates, not a legal opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 9.981bn FY2025 segment revenuereported
Planning growth
0.00% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
0.53%estimated
Discount rate
10.50%estimated
Brand Strength
70/100 (B)estimated
Legal analysis
72/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status81
scope Of Rights73
risk Profile67
litigation69
contractual Rights70
goodwill Evidence74
regulatory Compliance69
Brand Strength
marketing Investment68
quality82
availability70
distinctive Brand Codes71
mental Availability72
consideration75
trust78
choice Share72
penetration67
price Elasticity58
revenue Premium60
margin Premium62
stability64