Valuation Result
Final Brand Value
Jyske Bank — Banks
Valuation date: 10/30/2026
Total Brand Value
DKK 2.9B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
72/100
Royalty Rate
2.9%
Discount Rate
10.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.0%
-1.0%
DKK 3.3B
10.0%
DKK 2.9B
+1.0%
DKK 2.6B
Royalty Rate
2.9%
-0.5%
DKK 2.4B
2.9%
DKK 2.9B
+0.5%
DKK 3.4B
Terminal Growth
1.0%
-0.5%
DKK 2.8B
1.0%
DKK 2.9B
+0.5%
DKK 3.0B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
DKK 12.3B
Legal Protection
78/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: -4.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: DKK 1.0B
Terminal value: DKK 1.9B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | DKK 11,786,880,000 | DKK 339,462,144 | DKK 251,201,987 | DKK 239,511,697 |
| Y2 | DKK 11,904,748,800 | DKK 342,856,765 | DKK 253,714,006 | DKK 219,915,285 |
| Y3 | DKK 12,023,796,288 | DKK 346,285,333 | DKK 256,251,146 | DKK 201,922,216 |
| Y4 | DKK 12,144,034,251 | DKK 349,748,186 | DKK 258,813,658 | DKK 185,401,308 |
| Y5 | DKK 12,265,474,593 | DKK 353,245,668 | DKK 261,401,795 | DKK 170,232,110 |
| Explicit PV (Y1–Y5) | DKK 1,016,982,615 | |||
| Terminal Value (undiscounted) | DKK 2,933,509,028 | |||
| Terminal PV (discounted) | DKK 1,910,382,565 | |||
| Total Brand Value | DKK 2,927,365,180 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Jyske Bank
Prepared reference case
Indicative value of the Jyske Bank name in Danish banking, mortgage and leasing. The loan book, licences and enterprise value are excluded.
Net interest income fell 7% with lower policy rates and core income is guided lower for 2026, so year one uses -4%. The 4.00% name-only ceiling and 2.880% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of DKK 353.6m is about 4.9% of DKK 7.257bn FY2025 pretax profit. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
DKK 12.278bn FY2025 core income excluding value adjustmentsinferred
Planning growth
-4.00% for 1 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
2.88%estimated
Discount rate
10.00%estimated
Brand Strength
72/100 (B)estimated
Legal analysis
78/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status86
scope Of Rights82
risk Profile74
litigation74
contractual Rights78
goodwill Evidence80
regulatory Compliance74
Brand Strength
marketing Investment70
quality78
availability78
distinctive Brand Codes74
mental Availability76
consideration74
trust78
choice Share72
penetration72
price Elasticity62
revenue Premium62
margin Premium66
stability76