Valuation Result
Final Brand Value
Länsförsäkringar Bank AB — Banks
Valuation date: 10/29/2026
Total Brand Value
SEK 1.9B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
78/100
Royalty Rate
2.7%
Discount Rate
9.2%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.2%
-1.0%
SEK 2.2B
9.2%
SEK 1.9B
+1.0%
SEK 1.7B
Royalty Rate
2.7%
-0.5%
SEK 1.6B
2.7%
SEK 1.9B
+0.5%
SEK 2.3B
Terminal Growth
1.5%
-0.5%
SEK 1.8B
1.5%
SEK 1.9B
+0.5%
SEK 2.0B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 6.1B
Legal Protection
74/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 581.4M
Terminal value: SEK 1.3B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 6,349,720,000 | SEK 173,347,356 | SEK 135,210,938 | SEK 129,360,326 |
| Y2 | SEK 6,603,708,800 | SEK 180,281,250 | SEK 140,619,375 | SEK 123,143,926 |
| Y3 | SEK 6,867,857,152 | SEK 187,492,500 | SEK 146,244,150 | SEK 117,226,255 |
| Y4 | SEK 7,005,214,295 | SEK 191,242,350 | SEK 149,169,033 | SEK 109,446,938 |
| Y5 | SEK 7,145,318,581 | SEK 195,067,197 | SEK 152,152,414 | SEK 102,183,869 |
| Explicit PV (Y1–Y5) | SEK 581,361,313 | |||
| Terminal Value (undiscounted) | SEK 1,992,705,807 | |||
| Terminal PV (discounted) | SEK 1,338,279,055 | |||
| Total Brand Value | SEK 1,919,640,368 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Länsförsäkringar Bank AB
Prepared reference case
Banking brand case for Länsförsäkringar Bank, kept separate from a full federation/group brand valuation.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 6.106bnreported
Planning growth
4.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
2.73%estimated
Discount rate
9.25%estimated
Brand Strength
78/100 (B+)estimated
Legal analysis
74/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status78
scope Of Rights70
risk Profile72
litigation76
contractual Rights68
goodwill Evidence82
regulatory Compliance74
Brand Strength
marketing Investment76
quality80
availability86
distinctive Brand Codes72
mental Availability82
consideration81
trust84
choice Share76
penetration75
price Elasticity70
revenue Premium75
margin Premium73
stability78