Valuation Result
Final Brand Value
NCC — Engineering & Construction
Valuation date: 10/29/2026
Total Brand Value
SEK 2.3B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
71/100
Royalty Rate
0.6%
Discount Rate
10.2%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.2%
-1.0%
SEK 2.5B
10.2%
SEK 2.3B
+1.0%
SEK 2.1B
Royalty Rate
0.6%
-0.5%
SEK 272.4M
0.6%
SEK 2.3B
+0.5%
SEK 4.3B
Terminal Growth
1.0%
-0.5%
SEK 2.2B
1.0%
SEK 2.3B
+0.5%
SEK 2.4B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 42.8B
Legal Protection
74/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.5%
Base growth: 2.0%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 798.0M
Terminal value: SEK 1.5B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 43,428,805,000 | SEK 246,675,612 | SEK 195,860,436 | SEK 186,533,766 |
| Y2 | SEK 44,080,237,075 | SEK 250,375,747 | SEK 198,798,343 | SEK 171,729,530 |
| Y3 | SEK 44,741,440,631 | SEK 254,131,383 | SEK 201,780,318 | SEK 158,100,231 |
| Y4 | SEK 45,636,269,444 | SEK 259,214,010 | SEK 205,815,924 | SEK 146,269,628 |
| Y5 | SEK 46,548,994,833 | SEK 264,398,291 | SEK 209,932,243 | SEK 135,324,306 |
| Explicit PV (Y1–Y5) | SEK 797,957,460 | |||
| Terminal Value (undiscounted) | SEK 2,292,238,094 | |||
| Terminal PV (discounted) | SEK 1,477,598,319 | |||
| Total Brand Value | SEK 2,275,555,779 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
NCC
Prepared reference case
Indicative value of the NCC construction and infrastructure house name on external sales in Infrastructure, Building Nordics and Building Sweden. This is not the value of NCC AB, its Industry or Property Development businesses, project delivery, equipment, engineering capability or contracts.
The 0.80% name-only ceiling is an analyst judgment, not an observed licence. Brand strength 71/100 selects a 0.568% royalty, approximately SEK 243m on the FY2025 base. This is 18.9% of SEK 1,284m reported operating profit across the three selected areas, a directional profit-capacity check rather than proof of trademark rent. Legal and behavioral components are outside-in analyst estimates, not a legal opinion or customer survey. Forecast and discount rates are scenarios.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 42.787bn FY2025 construction and infrastructure external-sales proxyinferred
Planning growth
1.50% for 3 years, then 2.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
0.57%estimated
Discount rate
10.25%estimated
Brand Strength
71/100 (B)estimated
Legal analysis
74/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status80
scope Of Rights74
risk Profile71
litigation72
contractual Rights73
goodwill Evidence77
regulatory Compliance74
Brand Strength
marketing Investment65
quality78
availability70
distinctive Brand Codes75
mental Availability76
consideration74
trust75
choice Share69
penetration72
price Elasticity63
revenue Premium65
margin Premium64
stability67