Valuation Result
Final Brand Value
Nordnet — Banks
Valuation date: 10/29/2026
Total Brand Value
SEK 2.3B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
79/100
Royalty Rate
3.6%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
SEK 2.7B
9.5%
SEK 2.3B
+1.0%
SEK 2.1B
Royalty Rate
3.6%
-0.5%
SEK 2.0B
3.6%
SEK 2.3B
+0.5%
SEK 2.7B
Terminal Growth
1.5%
-0.5%
SEK 2.2B
1.5%
SEK 2.3B
+0.5%
SEK 2.4B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 5.4B
Legal Protection
78/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 6.0%
Base growth: 3.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 710.6M
Terminal value: SEK 1.6B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 5,707,040,000 | SEK 202,885,272 | SEK 161,090,906 | SEK 153,944,439 |
| Y2 | SEK 6,049,462,400 | SEK 215,058,388 | SEK 170,756,360 | SEK 149,023,867 |
| Y3 | SEK 6,412,430,144 | SEK 227,961,892 | SEK 181,001,742 | SEK 144,260,574 |
| Y4 | SEK 6,604,803,048 | SEK 234,800,748 | SEK 186,431,794 | SEK 135,697,185 |
| Y5 | SEK 6,802,947,140 | SEK 241,844,771 | SEK 192,024,748 | SEK 127,642,125 |
| Explicit PV (Y1–Y5) | SEK 710,568,190 | |||
| Terminal Value (undiscounted) | SEK 2,436,320,081 | |||
| Terminal PV (discounted) | SEK 1,619,463,505 | |||
| Total Brand Value | SEK 2,330,031,695 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Nordnet
Prepared reference case
Nordic digital savings and investment-platform case anchored to Nordnet Group reported 2025 operating income. The case values the Nordnet customer franchise and platform brand, not customer savings capital or the underlying securities and fund providers.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 5.384bnreported
Planning growth
6.00% for 3 years, then 3.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
3.55%estimated
Discount rate
9.50%estimated
Brand Strength
79/100 (B+)estimated
Legal analysis
78/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights80
risk Profile72
litigation76
contractual Rights78
goodwill Evidence82
regulatory Compliance75
Brand Strength
marketing Investment78
quality80
availability80
distinctive Brand Codes74
mental Availability80
consideration83
trust78
choice Share80
penetration75
price Elasticity75
revenue Premium80
margin Premium84
stability75