Valuation Result
Final Brand Value
Nykredit — Banks
Valuation date: 10/30/2026
Total Brand Value
DKK 4.1B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
75/100
Royalty Rate
3.0%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
DKK 4.6B
9.5%
DKK 4.1B
+1.0%
DKK 3.7B
Royalty Rate
3.0%
-0.5%
DKK 3.4B
3.0%
DKK 4.1B
+0.5%
DKK 4.8B
Terminal Growth
1.0%
-0.5%
DKK 3.9B
1.0%
DKK 4.1B
+0.5%
DKK 4.3B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
DKK 15.4B
Legal Protection
78/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: -3.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: DKK 1.4B
Terminal value: DKK 2.7B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | DKK 14,899,200,000 | DKK 446,976,000 | DKK 330,762,240 | DKK 316,088,623 |
| Y2 | DKK 15,048,192,000 | DKK 451,445,760 | DKK 334,069,862 | DKK 291,552,063 |
| Y3 | DKK 15,198,673,920 | DKK 455,960,218 | DKK 337,410,561 | DKK 268,920,168 |
| Y4 | DKK 15,350,660,659 | DKK 460,519,820 | DKK 340,784,667 | DKK 248,045,087 |
| Y5 | DKK 15,504,167,266 | DKK 465,125,018 | DKK 344,192,513 | DKK 228,790,445 |
| Explicit PV (Y1–Y5) | DKK 1,353,396,386 | |||
| Terminal Value (undiscounted) | DKK 4,089,816,923 | |||
| Terminal PV (discounted) | DKK 2,718,568,819 | |||
| Total Brand Value | DKK 4,071,965,205 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Nykredit
Prepared reference case
Indicative value of the Nykredit name in Danish banking, mortgage lending and wealth management. Totalkredit, Spar Nord, the loan book, licences and enterprise value are excluded.
Nykredit is 78.9% owned by the mutual association Forenet Kredit. The banking and wealth base excludes Spar Nord and Totalkredit Partners, but some Totalkredit-branded loans arranged by Nykredit Bank remain inside; do not add this case to the separately published Totalkredit value. Income is guided lower in 2026 as rates fall, so year one uses -3%. The 4.00% name-only ceiling and 3.000% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of DKK 460.8m is about 4.8% of DKK 9.646bn FY2025 Banking and Wealth Management pretax profit less Spar Nord. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
DKK 15.360bn FY2025 Banking and Wealth Management income less Spar Nordinferred
Planning growth
-3.00% for 1 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
3.00%estimated
Discount rate
9.50%estimated
Brand Strength
75/100 (B+)estimated
Legal analysis
78/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status86
scope Of Rights80
risk Profile72
litigation74
contractual Rights78
goodwill Evidence82
regulatory Compliance74
Brand Strength
marketing Investment74
quality78
availability80
distinctive Brand Codes76
mental Availability80
consideration76
trust80
choice Share76
penetration76
price Elasticity64
revenue Premium66
margin Premium68
stability78