Valuation Result

Final Brand Value

Peab — Engineering & Construction

Valuation date: 10/29/2026

Total Brand Value

SEK 2.1B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

70/100

Royalty Rate

0.5%

Discount Rate

9.7%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.7%

-1.0%

SEK 2.4B

9.7%

SEK 2.1B

+1.0%

SEK 1.9B

Royalty Rate

0.5%

-0.5%

SEK 101.4M

0.5%

SEK 2.1B

+0.5%

SEK 4.2B

Terminal Growth

1.5%

-0.5%

SEK 2.0B

1.5%

SEK 2.1B

+0.5%

SEK 2.2B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 37.8B

Legal Protection

74/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 3.0%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 681.0M

Terminal value: SEK 1.4B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 38,907,220,000	SEK 204,262,905	SEK 162,184,747	SEK 154,813,127
Y2	SEK 40,074,436,600	SEK 210,390,792	SEK 167,050,289	SEK 145,291,617
Y3	SEK 41,276,669,698	SEK 216,702,516	SEK 172,061,798	SEK 136,355,711
Y4	SEK 42,102,203,092	SEK 221,036,566	SEK 175,503,034	SEK 126,726,971
Y5	SEK 42,944,247,154	SEK 225,457,298	SEK 179,013,094	SEK 117,778,163
Explicit PV (Y1–Y5)				SEK 680,965,588
Terminal Value (undiscounted)				SEK 2,202,408,863
Terminal PV (discounted)				SEK 1,449,031,819
Total Brand Value				SEK 2,129,997,406

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Peab

Prepared reference case

Indicative value of the Peab name in external Construction and Civil Engineering contracting. It excludes Industry, Project Development, intra-group sales, projects, land, machinery, customer contracts and the value of Peab AB.

The 0.75% case-specific name-only ceiling and selected 0.525% royalty are analyst assumptions, not an observed construction licence. The royalty is 24.5% of the 2023-2025 sales-weighted contracting EBIT margin, a directional capacity screen; it exceeded that reference in depressed 2023. The 9.75% discount rate includes a 0.25 percentage-point legal-risk adjustment. Component scores are outside-in estimates, not measured customer effects or a legal opinion.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 37.774bn FY2025 external contracting salesreported

Planning growth

3.00% for 3 years, then 2.00%estimated

Long-term growth

1.50%estimated

Royalty rate selected

0.53%estimated

Discount rate

9.75%estimated

Brand Strength

70/100 (B)estimated

Legal analysis

74/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Peab year-end report 2025: external segment sales and EBIT Peab year-end report 2024: contracting margin context Peab year-end report 2023: contracting margin context

Legal Protection

trademark Status82

scope Of Rights78

risk Profile66

litigation68

contractual Rights74

goodwill Evidence80

regulatory Compliance72

Brand Strength

marketing Investment66

quality80

availability78

distinctive Brand Codes65

mental Availability68

consideration75

trust78

choice Share72

penetration69

price Elasticity63

revenue Premium66

margin Premium60

stability72