Valuation Result
Final Brand Value

Resurs Bank — Banks

Valuation date: 10/29/2026

Total Brand Value
SEK 877.6M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
64/100
Royalty Rate
2.2%
Discount Rate
10.2%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

WACC (Discount Rate)
10.2%
-1.0%
SEK 987.2M
10.2%
SEK 877.6M
+1.0%
SEK 790.5M
Royalty Rate
2.2%
-0.5%
SEK 681.7M
2.2%
SEK 877.6M
+0.5%
SEK 1.1B
Terminal Growth
1.5%
-0.5%
SEK 843.3M
1.5%
SEK 877.6M
+0.5%
SEK 916.1M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 3.8B
Legal Protection
70/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 292.6M
Terminal value: SEK 585.1M
How the valuation is built

Valuation Build

Royalty Relief DCF
YearRevenueRoyaltyAfter TaxPV
Y1SEK 3,909,360,000SEK 87,569,664SEK 69,530,313SEK 66,219,352
Y2SEK 4,065,734,400SEK 91,072,451SEK 72,311,526SEK 62,465,432
Y3SEK 4,228,363,776SEK 94,715,349SEK 75,203,987SEK 58,924,318
Y4SEK 4,312,931,052SEK 96,609,656SEK 76,708,067SEK 54,515,025
Y5SEK 4,399,189,673SEK 98,541,849SEK 78,242,228SEK 50,435,679
Explicit PV (Y1–Y5)SEK 292,559,806
Terminal Value (undiscounted)SEK 907,611,917
Terminal PV (discounted)SEK 585,055,212
Total Brand ValueSEK 877,615,018

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Resurs Bank

Prepared reference case

This is an indicative estimate of the value of the Resurs brand in Nordic payment solutions and consumer finance. It is not a valuation of the bank, its loan portfolio or its technology. The calculation starts from Resurs Bank Group's reported 2025 operating income of SEK 3.759 billion. We use this income to estimate hypothetical payments for the right to use the Resurs name; it is not actual income from licensing the brand. Funding, credit assessment, customer and merchant contracts, and partner brands are excluded from the brand value. Brand-strength and legal-protection scores are analyst assessments, not measured survey results or a legal audit. The royalty is a modelling assumption, not an observed licence rate.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 3.759bnreported
Discount rate
10.25%estimated
Brand strength
64/100estimated
Royalty
2.24%estimated
Legal protection
70/100estimated
Forecast
4% for three years, then 2%; terminal 1.5%assumed
Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Legal Protection

trademark Status78
scope Of Rights75
risk Profile58
litigation68
contractual Rights72
goodwill Evidence72
regulatory Compliance66

Brand Strength

marketing Investment60
quality63
availability78
distinctive Brand Codes70
mental Availability65
consideration63
trust64
choice Share66
penetration70
price Elasticity55
revenue Premium62
margin Premium56
stability57