Valuation Result
Final Brand Value
ROCKWOOL — Engineering & Construction
Valuation date: 10/29/2026
Total Brand Value
€486.6M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
76/100
Royalty Rate
1.5%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
€553.9M
9.5%
€486.6M
+1.0%
€434.2M
Royalty Rate
1.5%
-0.5%
€326.5M
1.5%
€486.6M
+0.5%
€646.6M
Terminal Growth
1.5%
-0.5%
€465.3M
1.5%
€486.6M
+0.5%
€510.7M
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Revenue Base
€2.9B
Legal Protection
81/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 3.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: €151.8M
Terminal value: €334.8M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €3,033,350,000 | €46,106,920 | €35,963,398 | €34,367,952 |
| Y2 | €3,124,350,500 | €47,490,128 | €37,042,300 | €32,327,845 |
| Y3 | €3,218,081,015 | €48,914,831 | €38,153,569 | €30,408,841 |
| Y4 | €3,282,442,635 | €49,893,128 | €38,916,640 | €28,326,044 |
| Y5 | €3,348,091,488 | €50,890,991 | €39,694,973 | €26,385,904 |
| Explicit PV (Y1–Y5) | €151,816,586 | |||
| Terminal Value (undiscounted) | €503,629,966 | |||
| Terminal PV (discounted) | €334,771,152 | |||
| Total Brand Value | €486,587,737 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
ROCKWOOL
Prepared reference case
Indicative upper-exposure value of the ROCKWOOL insulation name worldwide, excluding the Russian business after loss of control in January 2026. The sales proxy still contains some Rockfon and Lapinus activity, but their marks are not valued separately. Stone-wool technology, factories, customer contracts and enterprise value are also outside the claim.
Updated 27 October 2026: The industrial ceiling changes from 1.00% to 2.00% and selected royalty from 0.76% to 1.52%; the indicative value changes from EUR 243m to about EUR 487m. The parent reports EUR 398m of 2025 intra-group royalties for patents and trademarks together, across subsidiaries. That combined payment is not an observed licence rate for the ROCKWOOL name and is not applied to the Insulation revenue base. The ex-Russia Insulation segment is not a pure ROCKWOOL-mark sales line: Rockfon North America was moved into it, and Lapinus activities were redistributed. The EUR 144m Rockfon reclassification disclosed for 2024 cannot be subtracted as if it were reported 2025 sales. Opening hypothetical rent is EUR 44.8m, or 9.2% of FY2025 Insulation EBIT, but that EBIT includes Russia and is not a matched name-profit test. A matched 25%-of-profit screen requires at least EUR 179m EBIT. The assumed 3% near-term sales growth is broadly consistent with the group 2026 outlook of 2-4% in local currencies excluding Russia, not segment-specific guidance. Scores are outside-in estimates, not a customer survey or trademark opinion.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 2.945bn FY2025 Insulation external sales excluding Russiainferred
Planning growth
3.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
1.52%estimated
Discount rate
9.50%estimated
Brand Strength
76/100 (B+)estimated
Legal analysis
81/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights88
risk Profile72
litigation72
contractual Rights80
goodwill Evidence87
regulatory Compliance75
Brand Strength
marketing Investment70
quality82
availability80
distinctive Brand Codes85
mental Availability75
consideration77
trust77
choice Share75
penetration76
price Elasticity65
revenue Premium73
margin Premium72
stability78