Valuation Result

Final Brand Value

Systemair — Engineering & Construction

Valuation date: 10/29/2026

Total Brand Value

SEK 447.6M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

71/100

Royalty Rate

0.4%

Discount Rate

9.5%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.5%

-1.0%

SEK 505.1M

9.5%

SEK 447.6M

+1.0%

SEK 402.1M

Royalty Rate

0.4%

-0.5%

N/A

0.4%

SEK 447.6M

+0.5%

SEK 1.1B

Terminal Growth

1.0%

-0.5%

SEK 429.5M

1.0%

SEK 447.6M

+0.5%

SEK 467.9M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 12.5B

Legal Protection

75/100

Long-term Growth

1.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.5%

Base growth: 1.5%

Long-term growth: 1.0%

Value build

Value for planning period: SEK 147.7M

Terminal value: SEK 299.9M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 12,690,545,000	SEK 45,051,435	SEK 35,770,839	SEK 34,183,939
Y2	SEK 12,880,903,175	SEK 45,727,206	SEK 36,307,402	SEK 31,686,488
Y3	SEK 13,074,116,723	SEK 46,413,114	SEK 36,852,013	SEK 29,371,499
Y4	SEK 13,270,228,473	SEK 47,109,311	SEK 37,404,793	SEK 27,225,641
Y5	SEK 13,469,281,901	SEK 47,815,951	SEK 37,965,865	SEK 25,236,558
Explicit PV (Y1–Y5)				SEK 147,704,126
Terminal Value (undiscounted)				SEK 451,124,868
Terminal PV (discounted)				SEK 299,870,393
Total Brand Value				SEK 447,574,519

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Systemair

Prepared reference case

Indicative upper-bound scenario for the Systemair corporate and product name on FY2025/26 group sales. Frico, Fantech and Menerga are separate marks; manufacturing, product engineering, distribution contracts and enterprise value are excluded.

The SEK 12.503bn sales base includes Frico, Fantech and Menerga and is an upper-bound exposure proxy, not Systemair-only sales. The 0.50% name-only ceiling and 0.355% selected royalty are analyst scenarios, not an observed licence. Opening hypothetical rent is about SEK 44m, 3.9% of FY2025/26 group operating profit; it is not a name-specific profit test. Product performance, engineering and distribution are separately valuable. Legal and behavioural components are outside-in estimates, not a legal opinion or global customer survey.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 12.503bn FY2025/26 group net salesinferred

Planning growth

1.50% for 3 years, then 1.50%estimated

Long-term growth

1.00%estimated

Royalty rate selected

0.36%estimated

Discount rate

9.50%estimated

Brand Strength

71/100 (B)estimated

Legal analysis

75/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Systemair FY2025/26 year-end report: sales and operating profit Systemair FY2025/26 annual-report announcement: group brand architecture

Legal Protection

trademark Status82

scope Of Rights76

risk Profile70

litigation72

contractual Rights75

goodwill Evidence78

regulatory Compliance72

Brand Strength

marketing Investment68

quality78

availability78

distinctive Brand Codes70

mental Availability72

consideration72

trust76

choice Share69

penetration72

price Elasticity64

revenue Premium65

margin Premium70

stability71