Valuation Result
Final Brand Value
TOMRA — Engineering & Construction
Valuation date: 10/30/2026
Total Brand Value
€163.0M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
73/100
Royalty Rate
1.1%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
€185.6M
9.5%
€163.0M
+1.0%
€145.3M
Royalty Rate
1.1%
-0.5%
€88.5M
1.1%
€163.0M
+0.5%
€237.4M
Terminal Growth
1.5%
-0.5%
€155.8M
1.5%
€163.0M
+0.5%
€171.1M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
€1.3B
Legal Protection
79/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.0%
Base growth: 3.0%
Long-term growth: 1.5%
Value build
Value for planning period: €50.1M
Terminal value: €112.8M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €1,365,104,000 | €14,947,889 | €11,659,353 | €11,142,109 |
| Y2 | €1,419,708,160 | €15,545,804 | €12,125,727 | €10,582,460 |
| Y3 | €1,476,496,486 | €16,167,637 | €12,610,756 | €10,050,921 |
| Y4 | €1,520,791,381 | €16,652,666 | €12,989,079 | €9,454,291 |
| Y5 | €1,566,415,122 | €17,152,246 | €13,378,752 | €8,893,077 |
| Explicit PV (Y1–Y5) | €50,122,857 | |||
| Terminal Value (undiscounted) | €169,742,910 | |||
| Terminal PV (discounted) | €112,830,914 | |||
| Total Brand Value | €162,953,771 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
TOMRA
Prepared reference case
Indicative value of the TOMRA name in reverse vending, deposit services, recycling and food sorting. Sensor technology, installed base, deposit-system contracts and enterprise value are excluded.
Revenue fell 2% in 2025, with Recycling down 18%. Collection demand depends on the timing of deposit-return legislation. The 1.50% name-only ceiling and 1.095% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of EUR 14.4m is about 9.7% of EUR 148m FY2025 group EBIT. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 1.313bn FY2025 group revenue less CLYNKinferred
Planning growth
4.00% for 3 years, then 3.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
1.09%estimated
Discount rate
9.50%estimated
Brand Strength
73/100 (B)estimated
Legal analysis
79/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status86
scope Of Rights82
risk Profile74
litigation76
contractual Rights78
goodwill Evidence82
regulatory Compliance78
Brand Strength
marketing Investment64
quality84
availability78
distinctive Brand Codes80
mental Availability72
consideration74
trust78
choice Share76
penetration70
price Elasticity62
revenue Premium68
margin Premium68
stability72