Valuation Result

Final Brand Value

Trelleborg — Engineering & Construction

Valuation date: 10/29/2026

Total Brand Value

SEK 5.3B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

72/100

Royalty Rate

1.4%

Discount Rate

9.5%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.5%

-1.0%

SEK 6.0B

9.5%

SEK 5.3B

+1.0%

SEK 4.7B

Royalty Rate

1.4%

-0.5%

SEK 3.4B

1.4%

SEK 5.3B

+0.5%

SEK 7.1B

Terminal Growth

1.5%

-0.5%

SEK 5.1B

1.5%

SEK 5.3B

+0.5%

SEK 5.5B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 34.3B

Legal Protection

75/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 2.0%

Base growth: 1.5%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 1.7B

Terminal value: SEK 3.6B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 35,015,580,000	SEK 504,224,352	SEK 400,354,135	SEK 382,593,246
Y2	SEK 35,715,891,600	SEK 514,308,839	SEK 408,361,218	SEK 356,388,294
Y3	SEK 36,430,209,432	SEK 524,595,016	SEK 416,528,443	SEK 331,978,198
Y4	SEK 36,976,662,573	SEK 532,463,941	SEK 422,776,369	SEK 307,724,139
Y5	SEK 37,531,312,512	SEK 540,450,900	SEK 429,118,015	SEK 285,242,062
Explicit PV (Y1–Y5)				SEK 1,663,925,939
Terminal Value (undiscounted)				SEK 5,444,448,423
Terminal PV (discounted)				SEK 3,619,017,712
Total Brand Value				SEK 5,282,943,651

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Trelleborg

Prepared reference case

Indicative value of the Trelleborg industrial house name on group revenue, not the value of Trelleborg AB or its materials technology, patents, manufacturing, acquired product marks and contracts.

Full group revenue is an upper-bound name-exposure proxy, not disclosed Trelleborg-branded sales. The 2.00% industrial name-only ceiling is not an observed polymer-seal trademark licence and excludes technology rights. Strength 72/100 selects 1.44%, or SEK 494m opening hypothetical royalty. This is 8.4% of SEK 5,897m reported FY2025 EBITA, a directional 25%-of-profit check. Brand-strength and legal components are outside-in estimates, not customer research or a legal opinion. Growth and discount rate are scenarios.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 34.329bn FY2025 group-revenue proxyinferred

Planning growth

2.00% for 3 years, then 1.50%estimated

Long-term growth

1.50%estimated

Royalty rate selected

1.44%estimated

Discount rate

9.50%estimated

Brand Strength

72/100 (B)estimated

Legal analysis

75/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Trelleborg FY2025 results: sales and reported EBITA Trelleborg business areas and industrial scope

Legal Protection

trademark Status83

scope Of Rights78

risk Profile69

litigation70

contractual Rights75

goodwill Evidence76

regulatory Compliance72

Brand Strength

marketing Investment63

quality83

availability72

distinctive Brand Codes64

mental Availability72

consideration73

trust80

choice Share69

penetration71

price Elasticity66

revenue Premium69

margin Premium79

stability73