Valuation Result
Final Brand Value
Valmet — Engineering & Construction
Valuation date: 10/30/2026
Total Brand Value
€370.2M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
71/100
Royalty Rate
0.7%
Discount Rate
10.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.0%
-1.0%
€417.8M
10.0%
€370.2M
+1.0%
€332.6M
Royalty Rate
0.7%
-0.5%
€109.5M
0.7%
€370.2M
+0.5%
€630.8M
Terminal Growth
1.5%
-0.5%
€355.2M
1.5%
€370.2M
+0.5%
€387.0M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
€5.2B
Legal Protection
76/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 0.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: €121.7M
Terminal value: €248.5M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €5,197,000,000 | €36,898,700 | €29,518,960 | €28,145,224 |
| Y2 | €5,300,940,000 | €37,636,674 | €30,109,339 | €26,098,299 |
| Y3 | €5,406,958,800 | €38,389,407 | €30,711,526 | €24,200,241 |
| Y4 | €5,515,097,976 | €39,157,196 | €31,325,757 | €22,440,223 |
| Y5 | €5,625,399,936 | €39,940,340 | €31,952,272 | €20,808,207 |
| Explicit PV (Y1–Y5) | €121,692,193 | |||
| Terminal Value (undiscounted) | €381,547,714 | |||
| Terminal PV (discounted) | €248,474,470 | |||
| Total Brand Value | €370,166,663 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Valmet
Prepared reference case
Indicative value of the Valmet name in pulp, paper, energy and automation technology and services. Flow Control product names, technology, installed base and enterprise value are excluded.
Valmet guides 2026 net sales at the 2025 level, so year one is flat. An unrelated company, Valmet Automotive, uses the same name, which lowers the legal risk score. The 1.00% name-only ceiling and 0.710% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of EUR 36.9m is about 8.4% of EUR 438m FY2025 EBIT. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 5.197bn FY2025 group net salesreported
Planning growth
0.00% for 1 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
0.71%estimated
Discount rate
10.00%estimated
Brand Strength
71/100 (B)estimated
Legal analysis
76/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights76
risk Profile68
litigation74
contractual Rights76
goodwill Evidence78
regulatory Compliance76
Brand Strength
marketing Investment60
quality82
availability78
distinctive Brand Codes70
mental Availability72
consideration78
trust78
choice Share74
penetration72
price Elasticity58
revenue Premium62
margin Premium62
stability66