Valuation Result
Final Brand Value
Ørsted — Utilities
Valuation date: 10/30/2026
Total Brand Value
DKK 2.6B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
67/100
Royalty Rate
0.3%
Discount Rate
9.3%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.3%
-1.0%
DKK 3.0B
9.3%
DKK 2.6B
+1.0%
DKK 2.3B
Royalty Rate
0.3%
-0.5%
N/A
0.3%
DKK 2.6B
+0.5%
DKK 6.5B
Terminal Growth
1.5%
-0.5%
DKK 2.5B
1.5%
DKK 2.6B
+0.5%
DKK 2.8B
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Revenue Base
DKK 73.2B
Legal Protection
74/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 0.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: DKK 801.8M
Terminal value: DKK 1.8B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | DKK 73,244,000,000 | DKK 245,367,400 | DKK 191,386,572 | DKK 183,105,227 |
| Y2 | DKK 74,708,880,000 | DKK 250,274,748 | DKK 195,214,303 | DKK 170,954,079 |
| Y3 | DKK 76,203,057,600 | DKK 255,280,243 | DKK 199,118,590 | DKK 159,609,300 |
| Y4 | DKK 77,727,118,752 | DKK 260,385,848 | DKK 203,100,961 | DKK 149,017,379 |
| Y5 | DKK 79,281,661,127 | DKK 265,593,565 | DKK 207,162,981 | DKK 139,128,353 |
| Explicit PV (Y1–Y5) | DKK 801,814,337 | |||
| Terminal Value (undiscounted) | DKK 2,713,166,777 | |||
| Terminal PV (discounted) | DKK 1,822,132,629 | |||
| Total Brand Value | DKK 2,623,946,966 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Ørsted
Prepared reference case
Indicative value of the Ørsted name in offshore and onshore renewables and bioenergy. Wind farms, seabed leases, subsidies, power contracts and enterprise value are excluded.
US stop-work orders, cancelled projects and DKK 3.6bn impairments in 2025, plus a DKK 60bn rights issue, lower the trust, stability and legal risk scores. The Danish state owns 50.1%. The 0.50% name-only ceiling and 0.335% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of DKK 245.4m is about 2.8% of DKK 8.620bn FY2025 EBIT after impairments. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
DKK 73.244bn FY2025 group revenuereported
Planning growth
0.00% for 1 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
0.34%estimated
Discount rate
9.25%estimated
Brand Strength
67/100 (B-)estimated
Legal analysis
74/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status86
scope Of Rights80
risk Profile66
litigation64
contractual Rights74
goodwill Evidence80
regulatory Compliance70
Brand Strength
marketing Investment62
quality78
availability74
distinctive Brand Codes78
mental Availability78
consideration70
trust64
choice Share68
penetration64
price Elasticity52
revenue Premium56
margin Premium54
stability52