Valuation Result

Final Brand Value

Statkraft — Utilities

Valuation date: 10/30/2026

Total Brand Value

NOK 1.9B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

66/100

Royalty Rate

0.7%

Discount Rate

8.0%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

8.0%

-1.0%

NOK 2.2B

8.0%

NOK 1.9B

+1.0%

NOK 1.7B

Royalty Rate

0.7%

-0.5%

NOK 457.3M

0.7%

NOK 1.9B

+0.5%

NOK 3.3B

Terminal Growth

1.0%

-0.5%

NOK 1.8B

1.0%

NOK 1.9B

+0.5%

NOK 2.0B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

NOK 24.4B

Legal Protection

77/100

Long-term Growth

1.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.0%

Base growth: 1.0%

Long-term growth: 1.0%

Value build

Value for planning period: NOK 537.0M

Terminal value: NOK 1.3B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	NOK 24,681,370,000	NOK 162,897,042	NOK 127,059,693	NOK 122,263,246
Y2	NOK 24,928,183,700	NOK 164,526,012	NOK 128,330,290	NOK 114,338,777
Y3	NOK 25,177,465,537	NOK 166,171,273	NOK 129,613,593	NOK 106,927,930
Y4	NOK 25,429,240,192	NOK 167,832,985	NOK 130,909,729	NOK 99,997,416
Y5	NOK 25,683,532,594	NOK 169,511,315	NOK 132,218,826	NOK 93,516,102
Explicit PV (Y1–Y5)				NOK 537,043,471
Terminal Value (undiscounted)				NOK 1,907,728,772
Terminal PV (discounted)				NOK 1,349,303,758
Total Brand Value				NOK 1,886,347,230

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Statkraft

Prepared reference case

Indicative value of the Statkraft name in customer-facing power and origination business. Generation assets, water rights, grid (Skagerak Nett), district heating, Mer EV charging and enterprise value are excluded.

The customer line fell from NOK 29.965bn in 2024 with lower power prices. Skagerak Energi trades under its own name. Norwegian hydropower also bears 45% resource-rent tax, which is not applied to the notional licensor. The 1.00% name-only ceiling and 0.660% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of NOK 161.3m is about 0.8% of NOK 19.247bn FY2025 group adjusted EBIT; this is not a matched name-profit test. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

NOK 24.437bn FY2025 'Customers' sales revenuesreported

Planning growth

1.00% for 3 years, then 1.00%estimated

Long-term growth

1.00%estimated

Royalty rate selected

0.66%estimated

Discount rate

8.00%estimated

Brand Strength

66/100 (B-)estimated

Legal analysis

77/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Statkraft AS Annual Report 2025, sales revenues by category and segment results

Legal Protection

trademark Status84

scope Of Rights78

risk Profile74

litigation75

contractual Rights78

goodwill Evidence76

regulatory Compliance75

Brand Strength

marketing Investment60

quality76

availability75

distinctive Brand Codes65

mental Availability70

consideration68

trust74

choice Share65

penetration60

price Elasticity55

revenue Premium58

margin Premium60

stability70